Coles廣告說他們的麵包是(新鮮現做,並僅限當日販售),但是經調查後發現有些麵包是已經先做好的或是冷凍過的,甚至有些是進口的麵包。
Coles因此被罰款兩百五十萬澳幣,並禁止在三年內再此使用新鮮麵包的口號來做廣告。
Coles的錯誤只好拿半價的木瓜霜來償還了~

COLES has been ordered to pay a $2.5 million penalty for falsely advertising “freshly baked” bread when it had been par-baked off-site — sometimes months earlier.
The federal court found the supermarket giant had deceptively represented bread that had been partially baked and frozen off-site, promoting it as “Baked Today, Sold Today” or “Freshly Baked In-Store”.
Coles had already been slapped with a three-year ban preventing it from advertising its bread as freshly baked, and was ordered to display signs saying it had breached Australian consumer law.
The consumer watchdog launched an investigation after former Victorian premier Jeff Kennett discovered a loaf of Coles bread that was advertised as freshly baked in-store had been made in Ireland.

 

http://www.news.com.au/finance/business/false-fresh-bread-claims-cost-coles-25m/story-fnkgdftz-1227298284215